As IF Times

Source: Rob Kardashian Blac Chyna: Couple Grills Together After Engagement Reveal : People.com

Since the invention of the IPhone, an entirely new industry has sprung up dedicated to supplying the public with applications (apps) that enhance the experience of phone users.  While some have been quite useful, including navigational apps, or ones that point out the location of a restaurant, gas station or massage parlor,  there have been many more apps invented for all kinds of conveniences that we never knew we needed.  For amusement, take a look here, useless apps, to take in some training wheel  samples of human ingenuity.  For those too lazy to click on the link, they include such cutting edge human experiences as a tickle app; an app that measures how long you can hold your finger on a spot and an app that simulates the draining of a beer glass as you tilt the screen are among the gems.

Notwithstanding the improvements to the human condition that these apps represent, the reality is that for most people past the age of giggling when someone mentions boobies, apps that convey newsworthy information may be among the most useful of computer and phone apps.  The whole point of having a portable communication device is to be plugged in to the social world.  Here’s an idea for some smart app developer out there: create a filter that automatically deletes or blocks any reference to the inane revelations of most pop culture from a news feed.  Let’s assume that you don’t think that the gripping adventures of the Kardashians are newsworthy, or don’t find stories of Miley, or Justin, or Ben, or Jennifer, or Snoop Dog worthy of using up your bandwidth as you read about the latest Global Warming tragedy: you should  be able to filter out these cultural gems and only read about things that aren’t intellectual pablum and which threatens to cap your IQ.

It’s not that the lovable antics of the Hollywood prodigies aren’t interesting to some; heck they are the millennials’ version of the pet rock from another time.  But the embedding of their breathless exploits into real news feeds requires that you sift through them as if you were filtering junk flyers from your regular mail delivery.  Anyone who can develop such a filter app will not only be doing a service to the news business, they will also be helping to increase the general IQ level for all.

Source: Vizio Smart TVs Track Watching Habits To Work With Advertisers « CBS Sacramento

I get that this is a great idea for advertisers, but I’m unclear on why it’s a good idea for anyone else.

It all started with caller ID.  When this little feature was offered on phones, it was a godsend because you could ignore telemarketers, your in-laws, your boss and of course pesky boy or girlfriends.  Stalking people became more problematic if the name of the guy breathing heavily on the other end of the line had his name clearly displayed on your phone screen.

Of course the reverse of this is an advertiser’s dream.  Using modern computer technology, they can now tell who has been looking at their ads, or browsing on their sites.  To make it even easier for them, people actually volunteer not just their names and addresses, but their likes, dislikes, travel activities, lists of friends and their likes and activities by having them posted online via Facebook, Instagram and Linked-in to mention a few of the most popular social media sites.

The proliferation of apps that people download to their smartphones are widely accepted as convenience tools to help make peoples’ lives easier and more convenient.  It’s hard to imagine how we lived before we knew the identity of the plane flying overhead just by pointing our phone at it.  Or the position of the dog star in the sky.  Or the most recent astrological update.

There are apps now that will send notifications of sale items to your phone as you walk through retail stores.  A coupon will flash and point you to the product.  From here, it’s only a step away from the app ringing up the purchase if you swiped left or right.  This notion is supported by Apple’s Tim Cook declaring that cash will be unknown within a generation since all transactions will be done virtually.  As readers may know, I am not of that opinion, How Do You Tip The Girls .

So now it’s reported that ‘smart tv’s’ will be monitoring peoples’ viewing habits.   If you happen to binge watch The Golden Girls on a rainy weekend, ads will pop up showing walk-in tubs and medic alert amulets.  If you happen to watch a lot of Cesar Millan dog shows, you may get deluged with dog food ads.  Same thing if you happened to watch The View.

In essence, information on where and how you spend your money, who your friends are, how you pass  your entertainment time and where you go as mapped by your car’s GPS is on a database somewhere for someone to use for whatever reason they may wish. What could possibly go wrong?