Racism Re-runs
One of the most lucrative TV shows ever produced is the classic sit-com, Seinfeld. Even though it last aired an original show more than 20 years ago, it continues to broadcast via re-runs in a seemingly continuous loop on the cable channels. It’s not so much that the show remains entertaining, it still is, but the main reason for the longevity is quite simply because it makes money. Advertisers still pay to hawk their wares during the show’s broadcasts even though everyone has seen each episode dozens of times. But fair to say, after listening to the same shtick over and over again, it’s not about art, it’s about money.
This model is not lost on the people operating in the racial division/social justice business. To this day, in 21st century America, even though the stigma of slavery is a distant period of history, the on going bleats of racism and oppression consumes social discussion as if it was the most pervasive issue facing Americans. As Tucker Carlson points out, no one alive today has grandparents who experienced slavery first hand…unless they’ve been alive since 1863.
Yet over 150 years later, the racial division industry has never been stronger. Some of the early adopters of this racket, Jesse Jackson and Al Sharpton etc have now been supplanted by a newer generation of ‘activists’ who frame any and every possible issue, no matter how mundane as having some kind of racially oppressive motive. The Jussie Smollet saga is of course the most recent in a never ending line of indignities suffered by the black community.
Some are too young to recall that in 1991, the Heileman Brewing company introduced a new beer product named PowerMaster, a potent malt liquor with an alcohol content of 5.8%, whereas most beers have a content by volume of 3.5% or less. Black community leaders were outraged claiming that this product was targeting urban blacks. I am not making this up. So, due to pressure from Federal regulators, the company retracted the product from distribution. One year later, the product was re-introduced as Colt 45 Premium with an alcohol content of 5.9%, with much success….even though the can had the same design as PowerMaster!
Politicos today pander endlessly to the ‘oppressed minority’ because, like Seinfeld re-runs, they continue to make money off it. Perceived slights are overstated for their sympathy factor and if none are available, some are made up out of whole cloth as in the Smollet case. In fact, as some have observed, overt racist attacks are so rare that they have to pay people from out of the country to do them. This enables these champions of the people to strengthen their political power since otherwise, they would have no platform.
Modern social justice ‘fighters’ truly have no original content, so like the Seinfeld re-runs, they beat on the same old themes which have always brought them success. And like the re-runs there continues to be an audience for this. But it gets tiring and it’s predictable. Even the most sympathetic amongst us will tire of same thing ad nauseum especially if we know the ending. To paraphrase a line from an old Seinfeld episode, “hey the 1880’s called, they’ve run out of outrage”.