Who Needs Stuff So Quickly?
Source: Why Amazon is eating the world | TechCrunch
By now we know that Amazon has become ubiquitous in our modern lives. The erstwhile bookseller has become THE 800 pound gorilla in the retail space as its shadow looms over all types of commerce. Not content to just sell books, Amazon’s reach extends to every consumable product imaginable and recently, they’ve made a foray into the grocery business by buying upscale grocer, Whole Foods. Lesser known perhaps was the purchase of the Washington Post newspaper by owner Jeff Bezos, giving them a political platform as well.
After reading the convincing story in the above link, we feel that Amazon is not done with world domination. There’s no reason to think that they would not one day push into the field of pharmaceutical delivery or even for medical services. Why not legal services, dating services and pet adoption? Home and car buying are probably already in the works. How much easier would it be to get a new spouse online? A few convenient clicks, no expensive dating required and especially if they have the no hassle return policy.
Amazon is not as some think, a technology company. They are the epitome of the most efficient logistics company. They are able to provide consumers with the cheapest, largest selection of goods in the most convenient way for customers. As Bezos famously said, “I’ve never had someone come to me asking to be charged more and to have it delivered more slowly”. That is the nub of the business model: people want convenience.
How lazy have we become as a society when we can’t even be bothered to go to the mall to buy shoes? Are we really that busy? What are we doing that’s so important that we can’t do a stroll to buy something? There was a story today which claimed in despondent terms, how customers at McDonald’s would now have to wait….one extra minute for their burgers because they were going to use fresh meat instead of frozen! The horror! How is the company going to survive?
In unrelated developments, the rush is on to introduce self driving cars, because apparently, driving and parking are too much trouble for a stressed populace; and besides it’s easier to use Amazon apps to buy stuff if you’re not actually driving. It all sounds good as a marketing ploy; convenience, cheap and likely green, but aren’t many of these inventions and services created in search of a use? Sort of like an electric dog polisher or an automatic nose picker? How did the world get along before expecting things to happen instantly? How are we better off because we received the latest shoe 3 days earlier than by standard means? How did our time become so precious, that saving a bit here and there is essential for happiness?
A friend remarked about how purchasing the latest space age bicycle seat post on his $7000 road bicycle would shave 150 grams from the curb weight of the machine. In reality, a quick trip to the bathroom would save just as much if not more weight. But it all sounds good, so it must be better.